Industrial storage solutions, explored with a single click
Interactive Website
Stow Website
Industrial storage solutions, explored with a single click
For Stow Group, UCAN built an interactive product website that lets visitors visually explore their full racking range — with cinematic zoom, rich detail, and hotspots fully manageable by the client.
Client
Stow Group
Project type
Categories
3D Design
Motion Design
UI/UX Design
Development
Stow Website
Overview
Stow Group stands at the forefront of racking and automated storage solutions, serving some of the world's most demanding logistics operations. Communicating the scale, variety, and sophistication of their product range required more than a static catalogue — it required an experience built around exploration.
UCAN developed an interactive website that presents Stow's full lineup in a sweeping visual overview. Racking systems, shuttles, and pallet trucks are laid out in context, giving visitors an immediate sense of how the range fits together within a real warehouse environment. From there, the interaction begins: clicking on any product triggers a smooth zoom into pre-rendered, high-quality footage of that item — delivering a cinematic close-up that highlights construction, scale, and design with striking clarity.
Layered across each product are customisable hotspots — targeted information points that draw attention to key specifications, features, and benefits. Crucially, these hotspots are fully manageable by Stow's own team, allowing them to update content, add new information, and keep the experience current without relying on external development resources.
The result is a powerful sales and communication tool that combines visual impact with practical flexibility — giving Stow Group a platform as well-engineered as the storage solutions it showcases.
