Translating Strategy Into Visual Storytelling
Immersive Experience
Zoo of The Future
Translating Strategy Into Visual Storytelling
Together with our sister company RealityMatters, we’ve created the Zoo of the Future for GAIA: an immersive experience that reimagines how people connect with animals.
Client
GAIA
Project type
Categories
Virtual & Augmented Reality
Development
Branding
Graphic Design
Motion Design
3D Design
UI/UX Design
Zoo of The Future
Overview
Using Unreal Engine, we developed a highly realistic VR and AR experience that allows visitors to step into the natural habitats of animals from across the globe. From elephants and giraffes roaming the savannah, to penguins and blue whales in icy polar landscapes and tigers and chimps in deep in lush forests - visitors can walk among wildlife in a way that feels close, personal, and deeply immersive. An experience that goes beyond what’s possible in the wild, while remaining respectful and educational.
To prepare visitors for this journey, we also designed 2 immersive entry rooms that set the tone from the very first moment. These spaces gently transition guests into the virtual world they are about to explore, creating a seamless flow between the physical and digital experience.
As a full-service agency, our involvement extended across the entire ecosystem of the event. We designed and developed the dedicated website and augmented reality app, providing visitors with context, storytelling, and practical information before, during and after their visit. Inside the exhibition, we created interactive touch screens that deepen the experience - offering extra layers of content, education, and engagement in an intuitive and playful way.
We also developed the complete event branding, including the visual identity and logo, and all the deliverables for the extensive communication campaign – from billboards to flyers - ensuring a cohesive look and feel across every touchpoint.
