The people who buy technical products do most of their research before they ever contact a supplier. We covered what that means for interactive product experiences elsewhere; here is what it means for the website itself. Your site is no longer the brochure a salesperson leaves behind. It is the venue where a dispersed buying group, procurement in one country, engineering in another, actually evaluates you, compares you, and decides whether you make the shortlist.
That group shares links, not brochures. When an operations lead sends your product page to a technical colleague, the page has to answer the technical colleague’s questions too, or the thread goes quiet. A site built as a digital poster cannot do this work. A site built as your best salesperson, available in every time zone, patient with every stakeholder, can.
This is not an argument for more pages. It is an argument for the right ones, in the right order, saying things buyers can act on.
B2B product and marketing websites
The core of it. Corporate and product sites for manufacturers and industrial brands: the range presented clearly, the technical depth available without burying the visitor in it, and a path from every page to a next step a buyer would plausibly take. Multi-language and multi-market from the structure up, because your buyers are, too. And when your annual or sustainability report deserves better than a PDF, it lives in the same structure.
Campaign and landing pages
Fast, focused pages with one job: a product launch, a fundraising drive, a tradeshow follow-up, a single offer. Everything on the page either moves the visitor toward the action or gets cut. We designed and built GAIA’s campaign sites on exactly this principle, and a donation flow is the strictest conversion test there is: nobody has to give.
Web apps and digital tools
Not everything a buyer needs is a page. Sometimes it is a tool: a calculator that turns your value story into their numbers, a selector that narrows two hundred variants to the three that fit, a portal where dealers pull current assets instead of last year’s PDFs, an internal tool that finally replaces the spreadsheet everyone curses. We design and build these too, with the same rule: useful first, impressive second.
A home for your interactive 3D
The 3D product models, viewers, showrooms and configurators we build all live on the web. That is deliberate: no app store, no download, no headset, just a link any member of the buying group can open. A website built by the same team that builds the 3D means the two are designed together instead of bolted onto each other, and the experience feels like one thing because it is one thing.
1. Understand the buyer, then the sitemap
We start with who visits and what they need to walk away with: the marketing manager comparing suppliers, the engineer checking a spec, the procurement lead building a file for a committee. The sitemap and page structure come out of those journeys, not out of your org chart. This is the cheapest moment to be right and the most expensive place to be wrong.
2. UX and design
Then we design the pages, the flows and the interface, in your brand and to your buyer’s patience. B2B visitors are busy and sceptical, which is a design constraint, not an insult. Clear hierarchy, fast answers, room for the technical detail that closes an engineer, and restraint where a consumer site would add noise.
3. Build
The same studio builds what it designed, so nothing gets lost in a handover. Clean front-end, a solid CMS underneath, and a structure your team can extend. You review working pages, not static mockups, because a design that only lives in a slide has not been tested yet.
4. Performance and findability
Speed is a feature and a ranking factor, and on a B2B site it is also a credibility signal: a slow product page quietly suggests a slow supplier. We build to load fast, score well and be findable, with clean structure and structured data so search engines, and increasingly the AI tools buyers ask instead, can read exactly what you offer.
5. Launch, then keep it alive
A launched website either compounds or decays, and which one it does depends on what happens after the ribbon is cut. At launch your team gets the CMS training to run the content themselves. After launch, we stay available for the additions a living site accumulates: new campaigns, new products, new markets, and the interactive layers that were always the plan for phase two.
We are a small senior team in Mechelen, Belgium, working with international manufacturers and industrial brands across Europe, the US and the Middle East. More than twenty years in.
Design and build under one roof.
The people who design your site sit next to the people who build it. Decisions get made in a corridor instead of a change request, and the details survive.
We know your buyer.
Twenty years of B2B and industrial work means we do not need your team to explain why an engineer reads a page differently than a marketer does. The sites we build respect both.
The web is where our 3D lives.
Most agencies do websites or interactive 3D. We do both, on purpose, because for a manufacturer the two belong together: the site carries the story, the 3D lets the buyer step into it, and one team keeps them coherent.
What does a B2B website cost?
The range is wide, because 'website' covers a five-page campaign site and a multi-language platform with a dealer portal. The main cost drivers are the number of page types to design, languages and markets, how much functionality sits beyond content (tools, integrations, interactive 3D), and how much content work you want from us versus your own team. We scope it against your project and give you a fixed quote before we start, so the number you approve is the number you pay.
How long does it take to design and build?
That depends on scope. A focused campaign or landing page moves faster than a full corporate or product website, which we run as a phased project where relevant, with working pages to review early rather than a single reveal at the end. A launch or deadline is a fixed point we plan backwards from.
What platforms and CMS do you build on?
We build on modern, editor-friendly CMS platforms and choose per project, based on your content workflows, your languages and markets, and what your team can realistically maintain. What we avoid is exotic technology that makes you dependent on the one agency that understands it. If you have a platform requirement from IT, we work within it.
Do you both design and build, or just design?
Both, and that is the point. Design and development sit in the same small team, so what you approve in design is what ships, and the practical constraints of the build inform the design instead of ambushing it later. We can design, build and host the site ourselves, or hand it off to your own team or IT department with everything they need to run it, and we offer ongoing support either way.
Can you build web apps and tools, not just websites?
Yes. Configurators, calculators, selectors, dealer and content portals, internal tools. If it runs in a browser and helps your buyers choose or your team work, it is in scope. These projects follow the same process as a site, with more weight on defining the logic before anything gets designed, because a tool that computes the wrong thing beautifully is still wrong.
How does the website connect to our other systems?
The simplest version stands alone and is managed as content. Beyond that, common connections are your CRM (form submissions and tool results arriving as leads with context attached), your product data (so the site reflects the real catalogue), analytics, and marketing automation. We recommend deciding integrations by value, not by ambition: connect what changes a workflow, skip what only fills a diagram.
Can you add interactive 3D to a website we already have?
Yes. A 3D viewer or configurator can be embedded into an existing site without rebuilding it, and that is often the right first step. If the site around it is due for renewal anyway, designing the two together gives a better result, but it is not a precondition.
