To prepare visitors for this journey, we also designed 2 immersive entry rooms that set the tone from the very first moment. These spaces gently transition guests into the virtual world they are about to explore, creating a seamless flow between the physical and digital experience.

As a full-service agency, our involvement extended across the entire ecosystem of the event. We designed and developed the dedicated website and augmented reality app, providing visitors with context, storytelling, and practical information before, during and after their visit. Inside the exhibition, we created interactive touch screens that deepen the experience - offering extra layers of content, education, and engagement in an intuitive and playful way.

We also developed the complete event branding, including the visual identity and logo, and all the deliverables for the extensive communication campaign – from billboards to flyers - ensuring a cohesive look and feel across every touchpoint.