For MyCar, one of Luxembourg’s leading second-hand car platforms, we developed a series of visuals for both print and bannering campaigns, designed to connect with audiences at exactly the right moment. The goal was clear: create topical, relevant campaigns that feel timely, engaging, and perfectly aligned with MyCar’s brand and target audience.

Each campaign was built around a specific moment or theme. From high-energy Black Friday promotions to lighter, travel-inspired Summer Holiday visuals, and the launch of the MyCar app, every concept was tailored to match the context in which it appeared. We adapted both design and messaging to ensure each campaign felt fresh, relevant, and instantly recognizable - while staying consistent with the overall brand identity.